Market research agency – TSR Insight
Market research agency and insight consultancy
TSR Insight is a market research agency and insight consultancy based in Sheffield. We work across sectors from tech to accommodation and health care, with a focus on higher education market research. Our clients include universities, brands, marketing teams, the public sector, and businesses, helping them make well-informed decisions.
Part of the Student Room Group
Our business is part of The Student Room Group, the UK’s largest online student community with 10 million users. This provides TSR Insight with exclusive access to a highly engaged online community of young people, from GCSE to postgraduate. Using surveys, interviews and dynamic panels, we uncover what young people think about a range of topics, including our client’s services, courses or campaigns. If Gen Z is one of your target audiences then we offer amazing reach and unique insights into the opinions of this important demographic.
A range of services and solutions
As a full-service market research agency and insight consultancy, we offer a wide range of services and solutions beyond higher education. For example, brands, businesses and service providers work with us to reach their target audiences, uncovering their views on various products, services, campaigns, and other subjects. We apply tried and tested methods, including primary research, qualitative and quantitative approaches, secondary desk research, surveys, panels, consultancy, tailored solutions and more. The aim is to uncover unique insights, providing our clients with those ‘lightbulb’ moments of inspiration that help them build effective strategies with real impact.
Based in Sheffield
Based in Sheffield, South Yorkshire, this central location outside of the capital gives us the flexibility to work with any client throughout the UK. It also means we are closer to a diverse and representative community of people outside of London and can reveal their views and options to help power our clients’ important decisions.