Insightful research for better decisions
TSR Insight is a professional full-service market research agency and insight consultancy. Our services include primary and secondary market research, quantitative and qualitative methodologies, in-depth surveys, interviews, panels, focus groups and consulting. We can reach the target audience you need, whether it is businesses, brands, parents, or young people from our dynamic panel via unique access to The Student Room community.
Youth surveys and panels
Exclusive access to The Student Room
TSR Insight is the market research and strategic insight arm of The Student Room, the world’s largest online student community. The winning combination of student audience reach and expert market research and insight provides a unique opportunity for universities, brands, government and businesses to understand what young people really think.
Developing effective strategies together
All TSR Insight work is directed by experienced consultants, shaping our approach and rooting the output squarely in effective strategy. We work closely with our clients to understand their specific internal and external context, working to establish a clear brief for the best solution. Our work with clients includes the creation of strategic frameworks, new course development and portfolio management. Our research approaches are designed to explore such areas as reputation management, brand strategy and new market entry.
Qualitative and Quantitative Primary Research
Focussed, accurate and reliable results.
TSR Insight provides qualitative and quantitative primary market research, with fieldwork undertaken online and offline. We can combine qualitative and quantitative objectives, focusing on the delivery of quick, high quality research. We work with our clients to identify the best sources of target audience respondents, devising innovate and effective approaches to ensure we accurately gather their views. This can include exclusive access to The Student Room community.
Searching existing sources for insight
TSR Insight conducts secondary market research using existing sources to generate evidenced findings and insights. It can often help to prioritise primary research by identifying gaps in knowledge. Desk research can be time consuming for clients, but our extensive experience means that we take an efficient and sophisticated approach to identifying the most valuable information. All research produced is clearly referenced.
Off-Site Market Research
Let us share the load as an extension of your team
TSR Insight provides tailored market research support for in-house teams. For example, you may need help devising or conducting market research to support your internal decision making but lack the time or resources to do the work, which is where we can come in. Think of us as an extension of your team – we will take a brief, do the work to a high standard and provide in-depth reports with insight you can trust.
Areas of expertise
Strategy, Insight, Research and Analysis
We have four key areas of expertise which we combine in our services and products to ensure clients receive exactly what they need: Strategy, Insight, Research and Analysis – read more below.
A range of strategic planning and development support is available at organisation, department and team level. This includes guidance on the design of deliverable strategies, and simplifying and integrating plans across teams and departments. Annual research plans can be created to inform and underpin actions in identified strategy areas and all areas of marketing communications.
TSR Insight analyses data and interprets information to identify insights for our clients – those light blub moments when it all becomes clear, where we shed light on a problem and see a solution. We aim to provide our clients with a strong story from their research, so that insight underpins strategy and drives action. An insightful approach applies creative thinking and is the guiding force behind all good market research.
TSR Insight delivers primary and secondary market research. Primary research includes quantitative online surveys and qualitative focus groups and interviews. Secondary research includes competitor and data analyses. We are experienced in project management and all areas of the research process. Our team produces excellent reports with short strategic summaries and engaging presentations for clear communication.
TSR Insight has extensive knowledge and understanding of all the main higher education data sources, such as UCAS and HESA, plus relevant League Tables. We have a comprehensive HESA dataset and we can work with internal institutional data. Our analysis and reporting is detailed, evidenced and easy to navigate, ensuring you get the insight you need, supported by expert analysis to make the right strategic decisions.