Bespoke solutions, off the shelf
TSR Insight provides off the shelf research and insight solutions, tailored to meet your needs. We have combined some of our most in-demand services into packaged solutions, including consultancy, strategy development, research and analysis. We tailor these solutions to meet your particular needs because we know every client is different and your situation is unique. Whether you want to test campaign messages, attract more of your target audience to your event or improve your business strategy through expert consultancy, we have the right solution for you.
Strategy for Success
Business and marketing strategy consultation
You need to make the right decisions based on reliable information and insight. TSR Insight’s consultants will help you understand where you are now, where you want to be and how to get there. Using workshops, interviews, surveys and analysis tools, we will help you build a strategy for success.
Insight to Inform
Consultancy to build a market research and insight plan
TSR Insight will work with you to create a bespoke market research and insight plan, designed to inform your strategy and tactics. We will conduct a detailed product and service review with interviews and workshops, establishing any gaps or opportunities. We will then produce a draft report to be analysed in a stakeholder workshop, leading to a final workable market research and insight plan that you can implement confidently.
Test courses directly with your target audience
TSR Insight will test your courses with the right target audiences, using our unique position as the research and insight arm of The Student Room. We do this with prospective undergraduates and postgraduates, UK and international, to test factors such as course title, content, entry requirements and price. Our quantitative approach, with strong qualitative elements, is cost effective and quick. We can also offer qualitative research through focus groups and depth interviews.
Market Entry, Development and Exit (MEDE) reports from TSR Insight
Ensure your courses are viable with the TSR Insight Portfolio Analysis reports. We look at your Market Entry, Development and Exit strategies, establishing data trends using our own bespoke HESA dataset, conducting competitor analysis and exploring professional body trends. This can be provided for one course or programme, or for a school, faculty, or a whole university as required.
Could. Should. Would?
Understand the market you’re missing
TSR Insight will help you to understand the students who could and should choose your university, but currently don’t. This solution offers best practice consultancy, research and insight to understand the market that you are missing, helping your institution devise strategies to get onto their radar for the right reasons. Whether it is those from a particular geographical area or demographic group, or higher achieving students, our approach is thorough. It includes senior consultancy, informed by institutional strategy and direction, using both qualitative and quantitative research with prospective students to help universities speak authentically and truthfully to this elusive group of prospective students.
Vote and Tell
Quick not dirty communications testing for HE
Test your communications to discover what prospective students and young people really think of your campaign creative content and messaging. This includes off the shelf, short questionnaires, quantitative with strong qualitative elements. Quicker and cheaper than focus groups and giving you a much greater sample size.
Open to You
Make your open days more successful
TSR insight can help you attract the right people to your university open days, then grab their attention and keep it, with Open to You. This is an off-the-shelf survey to young people in Years 12 and 13 who are registered in The Student Room. These are quantitative and qualitative, geographically targeted and aligned to your recruitment calendar, leading up to and following your open days. We use the data to look at who did and did not attend and ask why, to give you powerful insight.
Full Monty Conversion Toolkit
The insight Full Monty, bringing together four key pieces of research
This comprehensive solution, available exclusively from TSR Insight, spans the student recruitment cycle and includes expert consultancy at the start, in the middle and at the end of the project highlighting cumulative insights from: Could. Should. Would?, Vote and Tell, a quantitative survey of your choice with our audience, and Open to You. We will find out how your communications are working, identify opportunities for increased course choice and conversion, test creative and messaging, inform open day effectiveness and report back with strategic insight. If you need the insight Full Monty, this is it.