"For me, one of the best things about working with TSR Insight is the personal touch, combined with the professionalism and expertise of an established organisation. TSR has worked hard to gain a real understanding of the specific needs of our institution, which saves a lot of time in commissioning work, and we can trust them to provide us with the insight that we need.”
University of Liverpool
Sarah Misson Head of Market Research and Insight (Student Recruitment)
"By using an asynchronous bulletin board approach to our research, we were able to develop our questions on an agile basis which led to more detailed and practical insight. And we were able to put these themes and findings directly into action through our new undergraduate creative campaign and messaging. It was a real pleasure to work with Babs and Beth who provided professional guidance and a responsive project structure that enabled us to have a great deal of input - it was a real collaboration.”
Teesside University
Gill Varley, Marketing Officer
“We were impressed by TSR Insight’s thoroughness and attention to detail in responding to our initial brief. We found them to be responsive, helpful and a pleasure to work with throughout the project. The bulletin board worked well and it was particularly helpful for us to be able to dip in and out to see how things were going. The project was completed within a fairly tight timescale and the final report gave the stakeholder team a wealth of valuable insight to inform the programme development and launch.”
“We really enjoyed working with TSR Insight. Our contacts responded speedily and there were frequent meetings to clarify specific terms of reference. We found the team to be flexible and they gave us feedback/ideas we found useful. I really hope I can work with TSR Insight again. They have been excellent partners."
Nottingham Trent University
Richard Remedios, Associate Professor in Student Motivation and Engagement, Department of Psychology
“We worked with TSR on a marketing insight project to better understand the drivers and barriers of UG offer holders attending events and generally to better understand this audience. From the get-go Barbara and her team were great to work with, worked to our tight deadline and limited budget and were happy to make amends to meet our needs. The final report was incredibly useful with results helping to inform future activity. I'm confident it will be referred back to for future projects in this space."
The University of Edinburgh
Catriona Regan, Marketing and Communications Manager for the College of Arts, Humanities and Social Sciences
“Canterbury Christ Church University commissioned TSR Insight to assist us in our brand redevelopment venture which is underpinning our new strategic framework. The team administered focus groups among prospective year 12 and 13 students over two stages of market research; supporting us in the process by providing insight on the component parts of our current brand identity, and testing our new material as it was developed. It was a delight to work with the team who were responsive, flexible and demonstrated a clear understanding of both our business objectives and goals, and the prospective student youth audience. The team delivered two thought provoking reports with tangible guidance and recommendations which helped us fine tune and successfully take to launch our refreshed brand and advertising campaign. In addition, TSR Insight delivered our brand tracking survey to a large target audience of prospective students which will be the benchmark for further surveys as we work towards the delivery of our strategic framework.
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