TSR Insight has been accredited as an MRS Company Partner, recognising it as a professional market research agency that follows the MRS code of conduct and commitment to research quality.
The Sheffield agency, which specialises in higher education market research, is part of The Student Room (TSR) Group. It is a competitive market research agency and insight consultancy, working with universities, brands, government, and other organisations nationwide.
For Julie, this accreditation reinforces the agency’s offer:
“This MRS accreditation, alongside our exclusive access to the largest student community in the UK, strengthens the quality and reach of our market research services and products. Our clients can now be even more assured that what they get from us is the best available insight into the views of young people.”
Because the agency is part of TSR, its number one focus is on students – which includes prospective students and current students at university. It helps them by making sure their views are heard and their needs met in the products and services provided by universities and other organisations:
“We are here for young people one hundred percent, making sure their views are accurately collected, reflected and reported to organisations in such a way that they can give young people what they need for a fulfilling and enjoyable time in higher education. This means that our offer to our clients is powerful because it provides the authentic views of their target audience.” Said Julie.
This new accreditation grants access to a range of additional MRS resources that will be useful for the market research team at TSR Insight, as Julie explains:
“For our employees, this provides access to a range of professional development opportunities, training and events to help increase everyone’s personal expertise. We were already committed to supporting researchers in their careers and this strengthens our ability to deliver on this commitment.”
The agency already works with the MRS and shares its focus on ethics and innovation. TSR Insight has sponsored the ‘MRS Best of Impact’ event in Manchester for the last few years, to help promote high-quality research, recognise excellence and expand regional diversity with the event held in the North. This commitment is set to continue; although temporarily postponed from the summer by coronavirus, the event in 2020 is scheduled to go ahead in October, featuring the inspiring and creative Mike Bond from Bond and Coyne.
Finally, gaining this accreditation was a team effort over several years to ensure all of TSR Insight’s practices met the required standard, as Julie explains:
“I am pleased that we have got this MRS accreditation, it represents all the hard work our team has been doing over the last few years to build TSR Insight into the professional and competitive market research agency which you see now. Well done everybody!”